About the Workshops
The cornerstone of sustainability is behaviour change. Sustainability requires that Australians engage in diverse actions, such as reducing waste, increasing water and energy efficiency, altering transportation habits, and protecting native species. To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach—community–based social marketing—has emerged as an effective alternative for delivering programs to foster sustainable behaviour.
About the Speaker
In February and March of 2014, Dr Doug McKenzie-Mohr – the founder of community-based social marketing – will be delivering a series of introductory and advanced community-based social marketing workshops in Australia. Recommended by Time magazine, his book “Fostering Sustainable Behaviour” has become requisite reading for those who deliver environmental programs. The approaches that Dr McKenzie-Mohr advocates in these workshops are now being utilized throughout Australia. For example, Queensland’s “Home WaterWise Service” and “ClimateSmart Home Service,” which reached over 500,000 households across the state, made extensive use of community-based social marketing.
Who should Attend
These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, conservation, modal transportation changes, catchment protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. Descriptions of both workshops are provided below.
Dr McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. Below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-This is hands-down the most valuable workshop/training I’ve ever attended.
-Speaker was wonderful.
-The best workshop/conference I have ever experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
-By far, the best workshop I have attended – on any topic!
Introduction: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the new edition Dr McKenzie-Mohr’s book, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.” The introductory workshop is a mandatory prerequisite for the advanced workshop. This workshop is being offered in Adelaide, Brisbane, Canberra, Hobart, Melbourne, Perth, Sydney and Townsville.
Advanced: This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour. This workshop introduces new research on selecting behaviours, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behaviour. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of the new edition of “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.” To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr’s introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop in either Brisbane, Canberra, Melbourne or Perth and then attend the advanced workshop that directly follows it. Reduced rates are available for attending both workshops.
Registration and Further Information
For further information or to register, visit: https://ecocentrics.com.au/
Please note that these workshops often fill to capacity. Please register early to avoid disappointment. If you are not interested in attending yourself, please consider forwarding this announcement to colleagues who may be interested.
Trees For Life is urgently looking for 200 more volunteers in South Australia to grow native seedlings this summer.
Each year about 1000 volunteers raise hundreds of thousands of seedlings in a bid to help continue to revegetate SA and we hope to reach this important target with the community’s help.
Through the award-winning Tree Scheme, volunteers are asked to grow and care for the seedlings for landholders and revegetation projects in South Australia.
The Tree Scheme operates by annual seedling orders being taken for landholders, councils, government projects and private enterprise, with Trees For Life then linking up orders with volunteer growers.
Trees For Life provides all the propagation materials – seed varieties, tubes, boxes, soil and mulch – free to volunteers, along with easy-to-follow instructions. The materials can be collected at a local distribution depot in your region in mid-November.
Once sown and raised, seedlings are handed over for planting about six months later.
The seedlings provide food and habitat for our native wildlife, help counteract some of South Australia’s Greenhouse gas emissions and help rehabilitate land that has been degraded.
Those interested in volunteering don’t need to have a green thumb – it’s a perfect way for people to do something positive to help our environment, it’s free and it’s a feel-good experience!
If you can help, please phone the office on (08) 8406 0500 or log onto the Trees For Life website.
Entries into the NRM Education Calendar Image Competition are now open!
Students can submit text, photos, drawings or paintings that showcase the NRM Education programs and acitivities such as Waterwatch, Weed Warriors, Junior Youth Forums and River Murray Youth Council.
Winning entries will see their images or text printed in the 2014 NRM Education Calendar for all to see.
The SA State Landcare Conference is being held 6-7 November 2013 at the Observatory in Adelaide – a mere three and half weeks away!
The Landcare Association of SA will host the 2013 State Landcare Conference in Adelaide during November 2013, with an emphasis on Community Landcare. This conference has been funded by the Australian Government through the Community Landcare Grants.
The Conference is scheduled to coincide with the 2013 State Landcare and Premiers NRM Awards to give Awards finalists an opportunity to tell their story to their peers.
September kicks off the Frog monitoring season, Common froglets and Brown tree frogs have already started calling with other species soon to join in the nightly chorus.
Have you heard or seen frogs in your area and wondered what species they are? Did you know the Lower Lakes is also home to the endangered Southern Bell Frog? Would you like to contribute to a regional frog monitoring program? Natural Resources SA Murray Darling Basin and the Goolwa to Wellington Local Action Planning Association need your help!
What is involved?
Each frog species has its own distinctive mating call. We need volunteers to record these calls after dark during the months of September, October, November and December, one recording for each month. Frog monitoring equipment is available for loan and is simple and easy to use, anyone can do it!
All it takes is a five minute recording of the frogs calling during the evening and completing a data sheet – you don’t need to be an expert at identifying frog calls to participate. A frog identification booklet and local frog call CD is available in the loan kit, along with detailed instructions on using the equipment and frog monitoring. Please phone ahead to ensure a loan kits is available. NRM Education has a frog kit that can be borrowed, other Frog monitoring loan kits can be obtained from;
Goolwa Visitor Information Centre, Cadell Street, Goolwa Ph: 1300 466 592
Lakes Hub Milang, Daranda Terrace, Milang Ph: 8537 0808
Lakes Hub Meningie, Main Road, Meningie Ph: 8575 1830
Strathalbyn Natural Resource Centre, 6 Catherine Street, Strathalbyn Ph: 8536 5613
For more information or assistance with Frog monitoring contact;
Regina Durbridge Ph: 0427 364 551 or email email@example.com
Mel Tucker Ph: 0477 348 382 or email firstname.lastname@example.org
An area almost 80 times the size of the Melbourne Cricket Ground will be planted with native seedlings, shrubs, and grasses in one of Australia’s most important wetlands during the next three months. The plantings are underway in South Australia’s iconic Coorong, Lower Lakes and Murray Mouth (CLLMM) region. Sustainability, Environment and Conservation Minister Ian Hunter said the collaborative approach to revegetating such an important environmental asset is integral to the program’s success. “While this vegetation program is funded by the Australian and South Australian Governments, it could not be completed on such a large scale without the support and involvement of the local community, as well as the region’s Traditional Owners, the Ngarrindjeri,” he said. “The community has been at the forefront of the vegetation work in the CLLMM region, propagating many of the plants required, and providing thousands of volunteers to help put the plants in the ground. “And the local community has also played a central role in identify priority areas for plantings, with the Goolwa to Wellington Local Action Planning Association (GWLAP) leading the community input.” Federal Water Minister Tony Burke said as the system is being restored to health we can never forget just how bad the situation became not long ago. “The fact is, to repair the magnificent areas of the Coorong, Lower Lakes and Murray Mouth now takes more than simply adding water,” he said. “While the Murray Darling Basin Plan locks in the water required to restore the system to health, this planting work ensures the whole ecology starts to get back to what it always should have been. “The Ngarrindjeri leadership has forever been on the side of environmental health. This project allows the Australian Government to lend a helping hand as the Ngarrindjeri and the local community lead the work to bring everything back to life.” Minister Hunter says about 1.06 million plants, across 189 different native species, have been produced for this year’s vegetation works, with about 255,000 of these plants grown by community-based nurseries. “This year’s work will take to more than three million the number of sedges and other native plants that have been planted in the CLLMM region since 2009, in what’s believed to be the biggest project of its kind in Australia. “More than 10,000 hectares of lakebed has also been seeded by air during that time.” “The CLLMM region is recognised under the international Ramsar Convention as one of Australia’s most important wetlands. These plants will help stabilise the soil, reduce erosion, and add carbon to the soil to combat the threat of acidification. “More than 70 sites will be targeted for plantings as part of the expansive program. Last weekend’s rainfall, which delivered half our average monthly rainfall for June, is a bonus for the vegetation work,” said the Minister. The vegetation project is part of the South Australian Government’s Murray Futures program, funded by the Australian Government’s Water for the Future initiative.
Hon Tony Burke
Minister for Sustainability, Environment,
Water, Population and Communities.
Hon Ian Hunter
Minister for Sustainability, Environment and
Minister for Water and the River Murray
Minister for Aboriginal Affairs and Reconciliation
The Murray-Darling Basin Authority is pleased to announce the regional community representatives set to take on new roles as members of the Basin Communities Committee.
The new members will formally start their roles on 1 July 2013, which will involve providing a community perspective to the Murray–Darling Basin Authority on Basin-related matters.
MDBA chair Craig Knowles said the first community committee had played an important role while the Basin Plan was being developed, and the new committee would focus on Basin Plan implementation.
“I’d like to thank the previous members of the BCC for their advice and feedback during the development of the Basin Plan, as well as the assistance they provided during the consultation period,” Mr Knowles said.
“I would especially like to acknowledge Mrs Joan Burns, the inaugural BCC chair, for both her leadership and for her active engagement throughout the preparation of the Plan. Joan has agreed to continue to serve on the BCC.”
“I’m looking forward to working with the new committee members. These are people who bring with them a wealth of local knowledge about water, irrigation and the environment and who I have no doubt will provide valuable ongoing input to the implementation activities,” Mr Knowles said.
Long-term BCC member Rory Treweeke, from Lightning Ridge, will take on the role of committee chair. Mr Treweeke will contribute his broad experience in natural resource management leadership roles.
The 11 members are:
- Joan Burns, Mildura (Former chair)
- Paul Harvey, Adelaide
- Karen Hutchinson, Hanwood
- Howard Jones, Dareton
- Christopher Joseph, Dalby
- Anthony Martin, Merbein
- Russell Pell, Wyuna
- Joanne Pfeiffer, Murray Bridge
- Grant Rigney, Meningie
- Jason Wilson, Dubbo
- Rory Treweeke (Chair), Lightning Ridge
For more information contact the MDBA Media office at email@example.com or 02 6279 0141.
The Monarto Restoration Project provides a great way to get involved in on-ground conservation work, and build skills and experience in conservation. Each year during mid-May to mid-June we extend the opportunity for volunteers to come and help us get plants in the ground, from Acacia to Westringia. Last year we planted 8,500 plants of around 40 different species over 25ha. This year we have 55ha to plant with around 50,000 plants of at least 50 different species. A planting day is great way to spend a few hours: a morning’s planting, lunch, and a few hours planting after lunch before finishing up. Equipment for tasks is supplied. You will need to wear suitable outdoor work clothes, including a hat and sensible footwear, and bring a packed lunch and water.
Inquire soon as days are limited and planting season is fast approaching!
To allow us to coordinate groups, please nominate a date range to assist with our planning:
29th, 30th, or 31st May
5th or 6th June
Please direct enquiries to: MRP VOLUNTEER firstname.lastname@example.org
For further information have a look at http://www.zoossa.com.au/conservation-ark/take-action/monarto-restoration-project
To celebrate the contribution all volunteers make to our state, the Hon Tony Piccolo MP, Minister for Volunteers, invites you to join other South Australian volunteers at the 2013 Volunteers Day event.
The event will feature the presentation of the State Volunteer Awards which include the Joy Noble Medal, the Premier’s Award for Corporate Social Responsibility, and the Andamooka Community Project Award. Other event highlights include performances from the Adelaide Cabaret Festival program by Barb Jungr and Bradley McCaw.